Ron DeSantis’ Super PAC Thinks It Has Cracked the Code on Delivering His Message
ATLANTA — Within the Georgia headquarters of Never Back Down, the super PAC backing Ron DeSantis, it was called “the surge.”
There was a little more than a month to go before DeSantis was expected to launch his candidacy in late May and begin campaigning in earnest, and his well-funded outside allies would fill that void by introducing him to the 34,634,388 Americans whom Never Back Down analysts had identified as Republican primary voters. Every one of them was a potential target for a series of 60-second television advertisements emphasizing different aspects of DeSantis’s persona: one called “Steel,” which traced the politician’s resolve to his identity as “grandson of a steelworker”; “An...
