The super PAC frenzy redefining campaign operations

The super PAC frenzy redefining campaign operations

Just hours after Florida Gov. Ron DeSantis dressed down a heckler at an event in South Carolina, his aligned super PAC, Never Back Down, tweeted the video with clapping emojis and the caption, “Not On Our Watch.” The incident racked up millions of views and got play on Fox News.

Never Back Down operates side by side with the DeSantis campaign. Its buses and staffers appear at his events. And it has recently pledged a massive door-knocking effort to bolster his campaign.

It’s not just DeSantis and Never Back Down in lockstep on the trail.

Super PACs have been growing in strength for more than a decade, but this cycle are swimming in more money than ever. They have started earlier, with more t...

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