TALLAHASSEE (CBSMiami/NSF) – Florida’s tourism-marketing agency can continue to plan advertising campaigns for the next five years, under a bill signed into law Friday by Gov. Ron DeSantis.
The measure (SB 434), which was one of 11 bills signed, extends the authorization of Visit Florida from Oct. 1, 2023, to Oct. 1, 2028.
The Senate initially pushed to extend the Visit Florida “sunset” date to Oct. 1, 2031, but some House leaders continued to question past spending by the agency and whether Florida needs to provide tax dollars to market a state filled with natural attractions and such things as theme parks.
Visit Florida, however, has drawn praise the past few years for its marketing work a...